Chester’s Chicken went through a full brand refresh a few years ago and proposed Nimlok Chicago to create a 30 x 30 booth space to represent both the Chester’s Chicken and BirdShack brands. They were looking for a modern style with height that captured attention. Another must-have was space in the booth for a fully functioning kitchen and food sampling areas. The ability to reconfigure the booth size and branding was also important. Lastly, their previous trade show booth was very heavy and expensive to ship, so they preferred to use lighter and more flexible materials this time around.

Nimlok Chicago first tackled the kitchen aspect and dedicated a generous 24.5’ x 14.5’ space to fit the equipment and two sampling counters. We seamlessly incorporated different flooring, designating a separate space for each brand. A dramatic 17.5’ tower and multiple hanging signs really commanded attention and highlighted the brand. Structures were made with versatile aluminum and fabric elements, creating blunt corners that emphasized a modern feel. The booth also featured many backlit graphics, animated displays, and unique acrylic panels giving dimension to the large space.