Kold Draft is an Ali Group Company that specializes in ice machines. They worked with Nimlok Chicago a few years back on a new inline booth design and wanted to reuse a few properties to recreate a larger 20 x 20 exhibit for a bigger presence at industry shows. Additional goals for the exhibit included highlighting several ice machines and showcasing ice forms, updating branding to a high-end luxury feel, and avoiding a crowded space.

The Nimlok Chicago team accomplished this by producing a bold, slightly asymmetrical design that reaches 16’ tall and gives an open feel to the booth. The clean, squared edges of the crisscross columns and stacked design features were inspired by the Kold Draft square ice cube. With low lounge furniture, black finished trim, and raised lit platforms around the perimeter to feature the ice machines, the booth gives a clean yet seductive look, resembling a modern jewelry store meets cigar lounge. Nimlok Chicago also strategically reused some key features from their smaller exhibits to allow for green initiatives along with keeping costs down.