Daifuku partnered with Nimlok Chicago for its upcoming trade show. The brand sought to make a big impression at the show and needed to command attention among the sea of other booths.

Nimlok Chicago’s design did not disappoint. The ambitious 50 x 70 trade show booth incorporated crisp, white branding with towering structures that could not be overlooked by attendees. The space was intentionally kept open to welcome visitors from all sides. The angular design included a double deck, which included pub tables and stools on the top to serve as a casual lounge area for guests.

Branding and messaging were strong throughout the space. Several large monitors were placed throughout the trade show exhibit, providing education and engagement in all areas. With its newly designed booth, Daifuku elevated its overall presence at its show and drew in crowds, effectively achieving its trade show goals.