How the Event Industry has temporarily pivoted
The impact of the coronavirus (COVID-19) is being felt by businesses around the world, especially, the event industry. Although we know virtual tradeshows will never deliver the same value to their in-person equivalents, there are still many reasons to be excited!
Events have successfully turned virtual, providing new opportunities for months to come.
An estimated 93% of event marketers will invest in virtual platforms that are delivering immersive customer experiences accessible to a wider audience and added exposure. So, is your company ready to go virtual?
Why invest in a virtual sales tool?
Just like traditional trade shows, virtual shows come with their benefits and challenges. It takes time and energy, along with a bit of show-specific research, to make your presence successful.
Companies are struggling to stay in front of clients on wider platforms. The need to get products and or services in front of prospects is paramount not to mention strong brand awareness.
A survey sent out to 100 companies tell us that companies have needed to shift their focus to other avenues but are struggling collecting valuable metrics. And while some have dabbled in the virtual world, they are overwhelmed and not quite sure how to maximize the opportunity.
Our customizable platform is not a “tradeshow online” but should be seen as a sales and marketing tool that can enhance your messaging through a unique engagement experience. It’s a unique tool to enhance the sales process by allowing prospects/clients alike to navigate through a space while learning about new products/services connecting with customers through live chats, webinars, multi-media presentations and surveys. Companies can invite clients and prospects to experience a virtual tour through their space and have the same attendee experience as one would have on the trade show floor—all while working remotely.
Nimlok will provide monthly analytics to show where users are going within the space and what enriching information is being downloaded or read.
Right now is the time to re-imagine the tradeshow experience with the possibilities of creating a new, fresh way of inviting your attendees to experience your trade show or event… virtually!
If you’re interested in learning more about virtual events visit our website for a complete virtual exhibit demonstration and package options at: https://www.nimlok-chicago.com/virtual-exhibit-program/
Our team would love to help, contact us at 847-647-7555 to set up a meeting with one of our virtual event experts.
